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NEW QUESTION 25

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.

That database only updates once a day where new records can be created and merged.

The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.

The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.

What key issue should be addressed?

Choose 3 answers

A. Will the company need a custom preference center?
B. How will Marketing Cloud and the database sync up?
C. What will be used as Subscriber Key?
D. Will new users have an "Email ID"?
E. What publication lists will be used?

Answer: B,C,D

NEW QUESTION 26

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog,

student demographics, and alumni information, is stored in external systems.

Which two actions should be consultant recommend? Choose 2 answers

A. Use Data Designer to link student and alumni data to the contact record.
B. Create an Import Activity to import alumni data into Salesforce Report.
C. Create list attribute to store student data from Sales Cloud.
D. Use Synchronized Data Sources to obtain data from Sales Cloud.

Answer: A,D

NEW QUESTION 27

A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.

What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

A. Subscribers can be maintained at the Business Unit level.
B. Brands can set their own physical address and SAP.
C. Email sends can be separated into Tracking folders for each brand.
D. User roles can be customized to allow or deny specific permissions.

Answer: A,B

NEW QUESTION 28

What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

A. The option to convert a qualified Lead to a Contact.
B. Flexibility to wait based on duration or a specific time.
C. Native execution of a Server-side JavaScript activity.
D. The ability to send an email to a Salesforce audience.

Answer: D

NEW QUESTION 29

Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.

How could this be accomplished?